On Wednesday night President Obama addressed the nation. During his speech, all cable nets had identical programming (we all shared the same pool of the President’s speech.) Despite that identical programming, Fox clobbered – as it always does – the competition in number of viewers. Viewers came to the speech who are not necessarily regular viewers of cable news but who wanted to hear the President speak about Afghanistan. They chose Fox over the others.
Why does Fox beat the competition even on shared feeds? and by substantial numbers?
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(After the President’s speech, and yes, that includes ON THE RECORD at 10pm, Fox continued to have more viewers than the competition but that is routine and we have different programming of course.)
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