A new ad campaign meant to encourage business growth in the Sunshine State is stirring controversy! Enterprise Florida’s new slogan is “Florida – The Perfect Climate For Business.” The logo features a men’s necktie as the “I” in Florida and that is making lots of women mad! They are posting angry messages on Enterprise Florida’s Facebook page calling the logo “offensive” and “not female friendly.” One woman calling on the group to “ditch the tie. “
The chief marketing officer for Enterprise Florida says the campaign just tries to show Florida is more than sun and sand and there is nothing sinister about the necktie. Ironically, just last year, Florida was ranked as the state with the fourth highest number of female owned businesses.
So what do you think about the logo? Is it offensive or not? Sound off!