Maine wants to name instant lottery tickets “Kwikies” – crude or clever?


Lottery officials in Maine coming up with a new name for the state’s instant lottery tickets. They want to call them “Kwikies.” If the state gets its way, people will be able to go into convenience stores and ask for a “Kwikie.”

Store owners and workers aren’t happy about that. One owner says the new name would make his female clerks very uncomfortable. A 19-year-old convenience store worker says she doesn’t like older men making sexual remarks to her.

But lottery officials say the name has nothing to do with sex. They say scratch-off tickets are supposed to be quick, easy and fun. The “Kwikie” name won’t be used for at least a month, if at all. The state will seek out public opinion before making the change.

So what do you think about the name “Kwikies” for instant lottery games? Good marketing or highly inappropriate?