Last night for State of the Union, each network shared the same audio / video feed. We had the identical programming of the President giving his speech. The feed was done by the pool (media sharing of same audio / video feed.) There was nothing different that any network had during the President’s speech – no guests, no anchors, no analysis… just President Obama speaking.
In spite of that fact that while President was speaking, viewers could watch the identical thing on all 3 major cable news outlets, here are the viewer numbers, they overwhelming chose to watch Fox News Channel. Fox viewer numbers beat CNN and MS/NBC combined! (and it was the same pool feed!) Viewers trust Fox News. Period. They keep their TV’s tuned to Fox – that’s why the overwhelming greater number of viewers for the identical feed.
(above lifted from TVNewser.)