Of course terrorists are not going to read on twitter #BringBackOurGirls and suddenly return the almost 300 girls.
But I think the #BringBackOurGirls campaign an important one. Without the hashtag campaign, there would not be as much attention on the missing girls and attention matters. People would not likely know about these missing girls without everyone jumping on the campaign and passing the word around. These campaigns put spotlights on the crisis. As attention grows, Capitol Hill and the White House become focused on it and lend help. Help is important.